Here's some more photos of the real Moleskine Surprise boxes I've received on Monday. Last year when the Volant series was launched, collaborating with Moleskine Asia, we created beautifully designed envelopes for people to put colorful Volants in and send as Xmas gift. From our experience with huge Moleskine display during City Notebook's TOKYO/KYOTO release, we know people would love a gift box in the form of a Moleskine notebook for this Xmas. In addition, the retail price is almost like 30% off buying the contents individually. Its never done before.
What's unique about these boxes is that when sending them as gifts, you can almost certain they are on the top of your can't-go-wrong gift list, no matter what the content is. That's one big achievement as a brand. But don't get it wrong, these boxes aren't one of those quick and dirty ways some retailers would do to clean up old stocks, they are thoughtfully designed into themes for customers to choose easily when they think of their gift recipients.
For a more elaborated present, you may find it hard to stuff these big boxes into a Xmas hamper, but that's the point isn't it, a hamper full of discovery… and surprises. I can tell you the Luxury, For Him and For Her sleeves are the most handsome, they can be easily adapted to your hamper's color theme.
To give you an idea how large these boxes are, I've put some pocket and large sized Moleskines beside the box. There's plenty of space still to add more stuffs to your present, and again the box is not only a nice packaging but can be doubled as a storage box approximately the size of an A4 paper (unfortunately because of the round corners, an A4 paper cannot be laid flat inside).
It will be great fun to assemble your own perfect stationery Xmas gift box based on these. Put in a few more interesting products like MT masking tapes, Amadana calculator, rubber stamps, etc and a personal note written with ink and paper, voilà! A thoughtful and useful gift. The Moleskine Surprise Boxes are going to arrive city'super and LOG-ON before this weekend. For a list of available countries in Asia, please contact Moleskine Asia.